About ATASS

Welcome to ATASS Sports – a statistical research consultancy providing modelling and analysis for the sports industry.

Our story began in 1998 when Mark Dixon, a university statistics lecturer, decided to set up a one-man-band consultancy, offering statistical modelling and research services. Featuring near the top of a Yellow Pages listing was a priority at the time, and led to Mark opting for 'Advanced Training and Statistical Services,' or ATASS for short. Increasingly, his love of football led him to take on more and more sports-related work, and, by 2001, he and a handful of colleagues were working under the new identity of ATASS Sports.

Fast forward 15 years, and the company now boasts one of the largest commercial statistical research teams in Europe and is a leader in the field of the application of statistical modelling in sports. We have created and continue to develop a collection of statistical and mathematical models that allow sporting outcomes to be predicted with unparalleled accuracy.